mr. bighead

BigHeads 2012…brace yourself

thebigdecision:

Practicing What We Preach

When you’re a smaller player in the “agency” world and you want to GROW…there are  two “popular” approaches to take:

1. Talk to a venture capital group about grabbing an investment

or

2. Talk to a BIG marketing agency about an acquisition

Around the beginning of 2011 I had reached the point where the thought of taking either of those routes made me fucking nauseous (THIS POST really said it all).

So, I made a decision to practice what we preach…and dedicate some of my time to speaking with unexpected and unorthodox sources to see if they might inspire some ideas that we could use to continue evolving and growing the company (hell, we bring diverse sources to brands/companies…so why not ours, right?).

In the end…I had some exciting discussions that opened my eyes to opportunities that I never would have imagined. For example:

- A discussion with a manager for musicians/bands (ones you know) got me to start thinking about some rather unorthodox INTELLECTUAL PROPERTY opportunities

- A discussion with an interior designer got me to start thinking about SPACES…yup, spaces (more to come on that down the road)

- A discussion with that reality star showed me that, if you have the right “brand,” you can LICENSE the living shit out of it (just imagine the opportunities for BigHeads)

- A discussion with a television producer opened my eyes to an approach that could blow our business through the roof (I’ll get into that when the time is right)

So, 2012 is here!  And while I plan to have more conversations with unexpected people this year…I also have set aside time to pursue the opportunities from my 2011 discussions that my team and I felt would be the most strategic, compelling, smart and, well, fun.

We are coming to get ya, 2012….so watch your ass!!!!